Fundraisers often can't see past their noses. This is hugely problematic. When this happens, your organization will lose sight of the big picture and you will not develop loyal donors.

Between new technologies and social media the number of non-profits and charities are proliferating at a record pace. This means that as time progresses there will be more charities vying for the same amount of donations.

If your organization is operating with a short-sighted mindset you will suffer in this environment. The organizations that will prosper will be the organizations that build and establish donor loyalty. They will prosper because loyal donors will stick with your organization no matter who comes calling ... so long as you earn and keep their loyalty. There are three rules to increasing donor loyalty:

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